JEFF McCOMSEY
Creative & Educator
Huge Title
Crowdfunding Consultant
I’ve learned that there’s no one-size-fits-all approach to building your brand as an artist—you must get creative, connect with your audience, and grow your fanbase in ways that feel authentic to you. Crowdfunding has been a game-changer for me, and I’m passionate about helping other artists navigate the wild world of grassroots branding.
The magic of a successful crowdfunding campaign lies in a perfect blend of community, experience, and the excitement of bringing a new idea to life. For me, it’s all about crafting campaigns that not only keep your loyal followers engaged but also attract fresh faces to the party. This approach shapes everything from the graphics and copy to the reward structures and page design.
A 300 page collection of 5 issues of The After Realm. High Fantasy meets Gothic Americana.
Written and illustrated by Michael Oeming.
Challenge:
Michael needed a crowdfunding campaign
that could effectively engage both his long-time readers and attract newcomers who were unfamiliar with his work. The challenge was to create a campaign that honored the loyalty of his existing fans while also being welcoming and enticing to those just discovering his work for the first time.
Solution:
To address this challenge, we developed a tailored reward structure. For Michael’s loyal readers, we introduced exclusive, rare items that celebrated their long-term support and deep connection to his work. Simultaneously, we crafted add-ons and rewards specifically designed to be accessible and appealing to new followers, providing them with an easy entry point into Michael’s creative world. By striking this balance, the campaign successfully engaged both segments of his audience, fostering a sense of community and excitement around the project.
Deliverables:
-Art direction
-Reward structure
-Campaign strategy
-Page design
-Order fulfillment
